APD Conference 2017

Thursday, 4 May

Rotunde L-Bank, Börsenplatz 1, 70174 Stuttgart

14:00 – 14:15 Welcome

14:15 – 16:00 Enable! Case Studies and Market Trends

Moderator: Lilian Klages, APD Curator

The first topic of this year’s APD conference was the much-discussed Virtual Reality with Stephan Schindler, chair of Virtual Reality e.V. Berlin-Brandenburg, giving us a glimpse into the future of VR and animation.

Sol Rogers, Founder and CEO of REWIND, spoke about the power of alternative realities, from VR and its uses in film, gaming and advertising, to AR and the future of Mixed Reality.

A special highlight was the presentation by Sara Diamond from Google Spotlight Stories. The company, Oscar-nominated for the short VR animation film “Pearl”, is currently exploring technical and content possibilities of storytelling in interactive virtual reality experiences.

In addition, we had case studies from exceptional animation feature projects:

Hugh Welchman (Breakthru Films), producer and co-director of “Loving Vincent” and his world sales agent Edward Noeltner (Cinema Management Group) presented the process of bringing Van Goghs paintings to life in this unique Polish-international co-production.

Alex Weimer, managing director of the Berlin-based production company MovieBrats Pictures, reported on the Chinese-co-financed feature film “The Dumpling Queen”.

16:00 – 16:30 Networking Coffee

16:30 – 17:30 Content Briefing Sessions

Moderator: Christophe Erbès, APD Curator

In this year’s Content Briefing Sessions, Jackie Edwards from BBC Children’s, Dr Astrid Plenk from MDR, Nadine Bernard from Ketnet and Alix Wiseman from 9 Story Distribution International introduced their current programme requirements and programming strategies, helping producers to better assess what kind of content the market is seeking in the coming year.

17:30 – 18:30 Presentation of the new Initiative “Animation Germany”

The final part of the Conference introduced the new “Animation Germany” initiative which aims to strengthen the German animation industry’s competitiveness and improve the presentation and presence of the industry in the international market.

Access to the APD conference is granted to all accredited APD participants and industry guests with ITFS and FMX accreditation.