The Animation Production Day, hosted by FMX and ITFS, is a business platform for the international animation industry. In effective one-to-one meetings, APD brings together financing, distribution and co-production partners for cinema, TV and transmedia animation projects.
Around 100 participants from ten different countries discussed the 33 projects selected to take part in this year's APD. 19 German and 14 international projects from Denmark, Sweden, France, Russia, Poland, Italy and Spain were showcased, of which 14 had transmedia or crossmedia concepts. The total production value of these projects lies in the region of 100 million Euros. In around 400 specially tailored meetings, producers, coproduction partners, broadcasters, distributors and investors entered into very detailed discussions about potential collaborations and financing models for the projects.